PRIVACY POLICY

This Privacy Policy aims to give you information on how we collect and process your personal data.

House of MV  website, mobile app and any other means of collecting personal data are controlled by House of MV  (referred to as MV  website, 'we', 'us' or 'our' throughout this Privacy Policy),

 

It is important that you read this Privacy Policy together with any other privacy notice or fair processing notice we may provide on specific occasions when we are collecting or processing personal data about you so that you are fully aware of how and why we are using your data.

We may amend this Privacy Policy at any time by posting the amended terms herein. All amended terms automatically take effect 30 days after they are posted for existing customers. We will announce any material changes and their rationale to this Privacy Policy through email.

Scope

This Privacy Policy describes our collection, use, disclosure, retention and protection of your personal data. By navigating to a House of MV  website or using our App, by transacting and by registering an account, and by visiting our stores, you are agreeing to the terms of this Privacy Policy.

House of MV   is the data controller of your personal data and is responsible for the collection, use, disclosure, retention and protection of your personal information in accordance with the General Data Protection Regulation.

House of MV  may transfer your personal information outside of the UK or the European Economic Area, to group companies and authorised third parties. Where we use third party service providers based outside of the UK or the European Economic Area, we may use specific contracts (or an equivalent mechanism) approved by the European Commission which give personal data the same protection it has in the UK and the European Economic Area.

 

Cookies

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Use

We process personal data for purchases, payments, customer support and fulfilment to enable us to perform our contract with you; where your contact details and transactional information are processed.

We use personal information we collect to: provide and improve our services, provide you with a personalised experience on our sites, contact you about your account, provide you customer service, provide you with personalised advertising and marketing, and detect, prevent, mitigate and investigate fraudulent or illegal activities. We process personal data relating to your interaction (transactions, site visits, app usage)

This processing constitutes profiling under the Data Protection Act 2018 and we process your personal data in this way as it is in our legitimate interest to offer you a personalised experience on our sites and to provide you with personalised advertising and marketing.

We retain your personal information as long as it is necessary and relevant for our operations. In addition, we may retain personal information from closed accounts to comply with legal requirements, prevent fraud and resolve disputes. Where a legal requirement obliges the retention of personal data for a specific minimum period, we will retain data for at least that period. When we determine the maximum retention duration of any personal data we hold we do so with regard to our legitimate interests to retain data, our obligation under the Data Protection Act 2018, to minimise data we hold with what we do hold as personal data being kept proportionate; the nature, and sensitivity of the personal data and the potential risk of harm from unauthorised use or disclosure of your personal data.

We use and retain your personal information to provide, improve and personalise our service. We offer you site content that includes items and services that you may like and to keep track of your basket. We also customise, measure and improve our services, and hold views between web and mobile sites, deep linking and device linking. We also provide other services requested by you as described when we collect the information, such as participation in competitions. We use your browsing behaviour to detect, diagnose and resolve errors that occur on our website. In addition, we use this information to improve our website and the services we offer.

We use and retain your personal information to prevent, detect, mitigate and investigate fraudulent or illegal activities. This will involve the machine learning based statistical analysis which permits the identification of buying patterns. Where we have the right to do so, we shall use and retain your personal information to personalise communications, to contact you, either via email, telephone, social media, text messages or postal mail in order to inform you of account activity, delivery fulfilment and marketing related activity.

 Rights

Regardless of your country of residency, the Data Protection Act 2018 provides you with the following rights:

The right of access

Your right to obtain confirmation as to whether or not personal data are being processed, and, where that is the case, access to the personal data along with details regarding the nature of processing.

The right of rectification

Your right to obtain the rectification of inaccurate personal data.

The right of portability

Your right to receive the personal data provided to us, in a structured, commonly used and machine-readable format.

The right of erasure

Your right to erase your personal data.

The right to restrict processing

Your right for your data to be effectively ‘frozen’; stored and not further processed.

The right to object

Your right to object to how your personal data is processed including your right to object to our profiling of you as outlined in this privacy policy.

You can submit your rights servicing request here.

If your request refers to your right not to be profiled, please contact customer services.

Managing Preferences

If you do not wish to receive marketing communications from us, you can unsubscribe from the link in the email you received, or by informing customer care. You can also contact the Mail Preference Service, the Corporate Telephone Preference Service, and the Telephone Preference Service if you wish to opt out of postal or phone marketing from any retailer.

 Disclosure and security

Where legally compelling grounds exist, we may also disclose your personal information to governmental and law enforcement agencies, and otherwise in the defence of legal claims.

We endeavour protect your information using measures that reduce the risks of loss, misuse, unauthorised access, disclosure and alteration. We minimise the amount of personal information we disclose to what is directly relevant and necessary to accomplish the specified purpose.

We protect your information using measures that reduce the risks of loss, misuse, unauthorised access, disclosure and alteration. We require all third parties to respect the security of your personal data and to treat it in accordance with the law. We do not allow our third-party service providers to use your personal data for their own purposes and only permit them to process your personal data for specified purposes and in accordance with our instructions.

n doing so we may disclose your personal information to authorised third party service providers who help us to provide our services such as payment services to facilitate purchases; fulfilment providers to facilitate order management, packaging and delivery; marketing and advertising providers in order to personalise your experience.

If we were to be acquired by another company, we may share information with them and we will require that company to agree follow this Privacy Policy with respect to your personal information.